Tech

‘How to make love, Miguna, EPL’: Kenya’s top Google trends searches in past 15 years

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How to make love, Lawyer Miguna Miguna, Kenya Power and English Premier League.

These are some of the searches that Kenyans have been looking for, for the past 15 years.

Google Trends released the data on Wednesday to celebrate its 15-year anniversary. 

The Top searches are those that topped Google’s charts.

The data released reveals that Kenyans’ love for football has remained consistent throughout the 15 years, with many closely following the English Premier League and the Fantasy Premier League.

This made them the first and the fifth top most searched item in the general category.

Other football searches include Champions League, Europa League, La Liga and Serie A.

Local soccer giants Gor Mahia, AFC Leopards, and Harambee Stars also made it to the top ten list in the sports category.

English Premier League was the most searched in the general category followed by SportPesaa betting company started in 2013.

Kenya has the highest number of gambling youth in Sub-Saharan Africa and sports betting has become the most popular form of gambling, according to GeoPoll’s series of studies that looked at the rise of sports betting in Africa.

The data further reveals that Betin Kenya, another betting company, is the third most searched item in the general category.

Jumia Kenya and Jiji Kenya emerged fourth and eighth on the list of top most searched items in the general category respectively.

Jumia Kenya is an online marketplace that started in 2013 while Jiji is an online classifieds platform that enables clients to design, manage, and share their advertisements and interact with the buyer or seller through an easy messaging system.

Fifth on the list is Brighter Mondaya job website founded in Kenya in 2006. It is followed by Fantasy Premier League at the sixth position while Kenya Power emerged as the seventh most searched item over the past 15 years in the general category.

The Kenya Law Reports and the December Global Holidays closed the list of the top searched items in the general category over the last 15 years at numbers nine and ten respectively.

Kenya Law Reports is a major resource for lower courts to the Supreme Court timetables. The website contains past judgements that are regularly used as authorities in ongoing cases.

The December festivities closed the top ten searches over the 15-year period. Google Trends further shows that there were heightened online activities during holidays.

HOW TO

How to make love, how to kiss and how to write a CV topped the searches within the 15-year period.

This shows how much Kenyans are willing to make others feel happy despite their political situation in the country.

The fourth category was What is love, How to make money online, How to fuliza, How to cook pilau, What is my IP, How to bake a cake and How to write an application letter.

PERSONALITIES

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The data also shows President Uhuru Kenyatta as the most searched personality followed by former Prime Minister Raila Odinga.

Deputy President William Ruto and lawyer-activist Miguna Miguna came in third and fourth respectively.

Ruto has been making news after his fallout with the president over what he says is betrayal.

Uhuru has gone flat out to compel the opposition into an alliance bringing on board ODM boss Raila Odinga, Nasa-Oka and others.

The President is keen to have Raila — his handshake partner and who fell out with his former Nasa allies —join forces with the One Kenya Alliance. The aim is to crush Ruto’s quest for State House.

On the other hand, Miguna made news after his first deportation to Canada in February 2018. This followed his role in the unofficial swearing-in of Raila “the people’s president”.

He was forcibly deported for a second time in under two months after allegedly being drugged as he tried to enter Kenya.

Coming in fifth was Mike Sonko who was impeached as Nairobi governor over gross misconduct. He was followed by Embakasi East MP Babu Owino,  TV Personality Betty Kyalo, former Safaricom CEO Bob Collymore, State House spokesperson Kanze Dena and TV personality Jeff Koinange.

INSTITUTIONS

Kenyatta University, University of Nairobi, and Moi University emerged as the most searched after institutions followed by Maseno and Mount Kenya Universities.

They were followed by Kenya Revenue Authority, Maseno University, Mount Kenya University, Teachers Service Commission, Strathmore University, Egerton University and Stima Sacco.

In the global personalities category, American model Kim Kardashian, Trinidadian rapper Nicki Minaj, US rapper Lil Wayne, Tele-evangelist Joel Osteen and late Fast and Furious actor Paul Walker attracted the highest searches over the past 15 years.

Tennis star Serena Williams, founder of Microsoft Bill Gates, global music icon Celine Dion, golf legend Tiger Woods and Canadian actress Nina Dobrev made it to the top ten list.

MUSIC

In the music category, Tanzania’s Diamond Platnumz led closely followed by Canadian rapper Nicki Minaj.

Minaj was followed by Tanzanian gospel artist Rose Muhando, Kenya’s Willy Paul, and Jamaican recording artist Vybz Kartel.

Puerto Rican singer Luis Fonsi’s hit song Despacito attracted the highest searches for its lyrics over the past 15 years followed by Ed Sheraan’s Perfect, Amazing Grace by Diana Ross, Hallelujah, All of Me by John Legend, What a Friend we have in Jesus and Tanzanian Harmonize’s hit song Kwangwaru.


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